By Ilesh Khakhkhar
41 Life & Business Nuggets From My Entire Career of 18+ Years in Dermatology Industry!
41 Nuggets for Dermapreneurs is the living example of my philosophy. I didn’t come from wealth, but I built it with years of perseverance. With the guiding principles and audacious goals as my inspiration, I started walking on the journey of entrepreneurship. After 25+ years of toiling, I have built a brand that initially felt beyond reach. In this book, I have squeezed out my wisdom and lessons about life and business. I have shared 41 golden nuggets divided into 7 sections, each focusing on one aspect of the dermatology practice. I have also shared the insights that have helped me along my entrepreneurship journey and added a dermatology perspective to it!
Principles I use in my life and business
Clinical skills and degree can only take you so far. It’s the leadership that helps an individual reach far beyond imagination. This book covers5 biggest leadership lessons I have learned inmy entire life.
As a dermatologist, you are trained to treat variety of skin conditions, not to set your marketing strategies. Marketing is something you can’t ignore and thus you’ll get 3 marketing nuggets in this bookthat I believe every dermatologist should know.
An inseparable aspect of any dermatology practice which is rarely taught anywhere. Withexperienceof being in the dermatology industry, I have been able to help several dermatologists scale up and squeezed those insights in 8 different chapters of this book.
One cannot go far on the journey of entrepreneurship without developing relationships. Be it your clients, team, vendors, supporters or anyone in your life; relationship building is one such key area where you cannot lose. I have penned down some of my real-life examples of relationship building and you’ll find it throughout the book.
A quick glance of what I have to offer in this book
13 pure gems of wisdom that I live by myself and now preaching through this book.
5 nuggets on being an effective leader for your practice.
6 key skills I have learned in my business and firmly believe that every dermatologist must learn
3 marketing nuggets that any dermatologist need to know for marketing effectively
3 lessons on building your brand that has helped my in developing my personal brand from scratch
3 chaptersthat cover the essence of team building with practicalideasto implement
8 lessons every dermatologist must learn about practice management that’s not being taught in any conferences!
My promise to you is that this book will help youimplementmy life lessons in your life and practice
Date: 20th to 27th April 2022
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Date: 27th April to 02nd May
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Date: 03rd May onwards
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